Brand Story
Part I

What is the point of this ? And what is it all for ?

Every change begets a reaction. Especially when a manufacturing company grows, has many employees and a large number of customers, as our does.

Monday 21.03.2021 is the day we officially launch as #flexongoesgreen

Want to see how the whole change process has gone?

Starting today, we are taking you on our journey into building a socially responsible company with sustainable operations.

The packaging industry, which includes label production, is actually a place that produces… waste. Admittedly, the packaging itself performs very important functions and it is often impossible to eliminate it from the product cycle. However, the packaging itself is the first to end up in the waste bin.

  • What can we, as an industry, do to contribute to better waste management?
  • What can we offer our customers to respond to their concerns in this regard?
  • HHow can we reduce our impact, as a manufacturing plant, on the environment ?

We would like to invite you to our brand story, in which we would like to present our process of change in a few words. A revolutionary change, but one that happened naturally and flowed out of a concern for the environment and our feeling that we should do everything in our power to make our work as environmentally friendly as possible.

Flexon’s beginnings date back to 2009, when it transformed from a family-run, small business specialising in job printing into a flexographic printing house. Initially, the visual identity matched the prevailing mood.

A lot of enthusiasm, willingness to take action, helping our customers with choosing materials or adhesives was something that distinguished us and allowed us to build a large base of regular and satisfied customers. This made us confident in our direction.

We enjoyed solving all sorts of labelling problems for our customers and as a result, over the years, we have expanded our range of materials as well as our digital and screen printing division. We were not afraid of both small print runs and multi-million orders with complex packaging.

Throughout this time, our graphic identity has followed us and experienced graphic refreshments from time to time, but we have reached the point where all of us expected something more.

The turning point was the decision to build new premises.

The challenge entailed many changes. We knew we had arrived at a place where a bold decision had to be made. We sat around the table and talked about what we were going to do. It wasn’t easy, but it was certainly exciting! We were absolutely certain that Flexon’s image needed to be changed, as it no longer matched who we were.

The only thing left to do was to create a strong strategy and implement it.